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Let’s talk about B2B value.
The Valueplan blog is your resource for mastering the discipline of value-based marketing, sales, and customer success.
Case study: Gainsight wins by selling customer outcomes with Valueplan
Gainsight partnered with Valueplan.io to integrate their O2 model into the externally facing Valueplan platform, launching https://gainsight.valueplan.io. Initially, Gainsight targeted midmarket and SMB segments by incorporating Valueplan.io into outbound email campaigns, targeting middle-of-the-funnel prospects. Completing an assessment only takes 3 minutes for prospects then gives back an extremely valuable and personalized deliverable - A now, soon, later roadmap of value prospects can expect to achieve over time with Gainsight. They also receive personalized content and peer benchmarks. The call to action is simple. Click to see your personalized value roadmap in action by requesting a product demo.
Why Value-Based Marketing is the Key to Unlocking Growth
Value-based marketing isn't a trend, it's a growth imperative. Stop guessing at customer needs and start standing out from the competition.
Why Value-Based?
B2B growth hinges on customer value. Siloed teams and generic messaging hold you back. Embrace value-based marketing, selling, and success for better leads, faster deal cycles and repeatable value realization at scale.